4 Factors to consider Virtual Events the New Normal
How often did you attend an event before the pandemic hit? Definitely, once in a while you could find yourself attending professional and leisure events! After the outbreak of coronavirus, there are no signs of crowded events or events as in common. People have stopped stepping out often except for emergencies. With a serious threat for yourself and your loved ones, no one would want to attend a crowded event even after the strict guidelines of national governments. While the event companies were totally baffled due to the same reason, several tech companies integrated tech into the event industry to bring up certain creative solutions. This is the era of the highest ever change rates according to human history, and innovations for remote purposes are coming to existence within no time. Virtual events are gradually becoming the new normal. From business conferences to music concerts, every event is now hosted virtually to ensure safety and engagement. So, let’s begin with the basics!
What is a Virtual Event?
A virtual event is an interactive gathering held on the internet. Unlike on-ground events, virtual events are not restricted to a single location. Attendees can join the event remotely from anywhere in the world, with just the internet. With the same objectives as of a physical event, participants in a virtual event can engage and interact with one other about a particular subject.
Now, let’s see what are the aspects that make Virtual Event
Flexible with Schedulable Meetings & Sessions
As digital events are completely hosted online, the organizers can expect more attendees to join, no matter where they are located on the planet. Taking off the need to be physically present, virtual events can save the attendees the costs of transport and more. Though the need for high-speed internet is necessary, it decreases the digital divide globally. Also, there are no time restrictions for digital events. They can be hosted and kept online for a long time. Thus, the attendees can visit the event anytime, even if they missed something. A brand can capitalize on its products on having a prolonged impression by keeping the event online even after the day of the event. Events N Expo features scheduled sessions where the attendees can reschedule live and pseudo-live sessions to watch later. Also, it lets you reschedule meetings with hosts and vendors even after the event goes off-live.
Track ROI with Analytics & Reports
An organizer invests in an event with a major aim of ROI. From trade fairs to product launches, brands organize these events either to make a profit or to raise awareness. It’s pretty complicated in the long run when it comes to gauging the return on investment. Brand association is a crucial difference in terms of ROI, between virtual events and in-person events.
Be it about spreading awareness of a particular product or increasing visibility on a global scale, virtual events efficiently help in achieving it. Also, virtual event developers like Events N Expo features analytics and reporting to make the ROI calculation easier, alongside it helps identify the audience and their specific interest in a product.
Connect with Multiple Chat Options
Events are all about connecting and communicating. If it’s a business conference, one would always want to know what idea others have to make a better decision. If it is a music conference, artists and the audience connects through the music performed. Even after being miles away from each other, the attendees could connect and interact with fellow attendees, hosts, and even vendors (in events like exhibitions).
Events N Expo delivers multiple options to connect, including group chat, one-on-one chat, and video chat. And, when it comes to connecting with a product, the developer also presents the feature of 3D AR Product Demonstration and virtual try-on for physical products on a virtual event.
No Crowd, No Worry
There is no conversation on the “New Normal” without mentioning health in the points. With COVID-19 being airborne, leaving home to a crowded event will definitely be a “breathtaking” mistake for anyone. While there is no worry of coming into contact with people, virtual events let their attendees participate and connect being comfortable and safe at home, with lesser risks of infection.
Events are still “Happening”!
Even though the outbreak of coronavirus has effected the event industry from venues to screens, virtual events are as engaging and interesting as an in-person event. With state-of-the-art AR technology meeting events, it delivers an immersive experience with interactive features like gamification for the audience and infinite customizations for the organizers.
With scopes of greater ROI, engagement, and digital footprint, digital events can be hosted for a long period even after the specific one-day event to give your brand and products a global reach. Don’t step out. Stay inside and make your events happening!